Franchisee of the Month
Steve & Tammy Johnson
surely isn't surprising that our reigning Franchise Owners of the
Year, Steve and Tammy Johnson of Mr.
Appliance Over The Mountain (Birmingham, Ala.), are our
Franchise of the Month for January, what might surprise you is they
were able to do this despite having to shut down their operations
for two full business days due to the extreme weather in that part
of the country, and a few other days were negatively impacted as
If you've ever
visited their business, you could quickly see how they can adapt to
anything. They run three top-level businesses out of that office (Mr. Appliance,
Aire Serv®, and Johnson Service Co.) and yet it's as calm and quiet
as a library.
the system and everybody knows their role and plays it well. With a
strong focus on their Net Promoter Score (94 for the month of
January!) and revenue that increased over last year despite the
issues with the weather, they put up a number that couldn't be
Are you current on our dryer vent services?
Dave Nelson has begun
his cross-country dryer vent cleaning training tour. If he has not
been in touch with you about scheduling a visit to your franchise,
please contact him directly at Dave.Nelson@mrappliance.com.
negotiated a price for the necessary air compressor of $1,410
through Grainger. If you do not already have a Grainger account,
please email Dan Pramis at BizUnite or
call 603-628-2333. The valves, hoses, nozzles and capture bag
needed are being packaged up and Dave can give you the latest
update on those items.
track the number of dryer vent cleanings throughout the network, we
need you to setup a new dispatch code in ZWare and use it on every
work order created for dryer vent jobs.
- Description: DVC
- Long Description: DVC
- Skill Level: Basic
This should be
the code used for all dryer vent cleaning moving forward.
If you have
questions, please contact your franchise consultant.
About 60 percent of
our customers can be tied directly to Facebook through their
email address, therefore the ad council, marketing department
Appliance corporate decided we should run a test
advertising campaign on Facebook for three months.
campaign will kick off this month and we will be targeting past
customers and customers who match the same demographics as past
New Mr. Appliance Coupon
Bucks will be live on Ad Builder today, Tuesday, Mar. 11! Coupons
come standard at values of $10, $25, $50 and $100.
> United States > Advertising and Marketing Materials >
optimized content written for a specific persona (like we discussed
in last month's article) is one of the most important ways to
differentiate your website from a competitor's. Over the past year,
the CODE team took a holistic approach to the content strategies
for all corporate websites focusing on core services, intuitive
content flow, and identifying areas that needed updates or new
One of the
benefits of belonging to a franchise family is the authority our
corporate brands hold with Google filters trickling down to the
In the coming
months we will add new content to MrAppliance.com with the
goal of updating information about the residential and commercial
services we offer.
We can¹t wait
to see a positive change for Mr.
We write daily content for your social media sites,
are you receiving it? You should have a daily email from our office
allowing you to "accept" or "reject" our
content before it publishes on your page.
If you are not receiving this email or would like someone
else to receive this email, contact Rebecca Melton,
Social Media Specialist.
Players: Any time can be right to start your business. Read more...
offers top tips for resolutions that bit the dust. Read more...
How to repair -
and when to replace - major home appliances. Read more...
10 tips to help
your dishwasher run better. Read more...
Have a PR story idea? Email Desirae Franco, Senior Communications
Save if you enroll by March 31! The early registration
fee is $225; after March 31 it goes up to $250.
The Dwyer Group®
Sept. 7-10, 2014
Rosen Shingle Creek
9939 Universal Blvd.
Orlando, FL 32819
Contact Dawn Derrick.
Contact your Mr.
Appliance RMHC Representative Dylan Conner, owner of
Appliance of the Central Valley (Calif.), for
ideas on how you can support RMHC in your area.
Click Here to Email
February NPS Update
Appliance NPS Score
...never saying anything about anyone that we would
not say to him or her.